BBI: Your Partner For Growth — A Full Service
Food Broker

Customized solutions tailored to increase your product sales

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What is a Food Broker?

From Grocery to Special Markets and beyond, Here’s What Food Brokers Do Best

Let’s start with some basics

If you are a candy or snack manufacturer and make a terrific product, chances are you do not know how to get it on shelves in grocery, value/discount, or convenience stores. You also don’t know much about micro markets, vending machines, or how to place your product on airport shelves.

Introducing the food broker

That’s where a food broker, or sales agency, comes in. Food brokers connect food manufacturers with distributors, customers, and retailers to negotiate prices, terms, and delivery details.

Deep market knowledge

Because specialty food brokers like Burdette Beckmann Inc. (BBI) focus on a specific selection of food categories - in our case, primarily candy and snacks, and within a selective number of sales channels, we can offer deep market knowledge, more value-added services, and personalized attention.

Awards from top companies

Hawaiian Host
Kidsmania
Storck
Just Born
General Mills
Goetzes

BBI’s Channels of Expertise

We place your specialty food product into every primary channel through established relationships with key decision-makers. BBI helps you secure shelf space, get your products in front of consumers and promote your products nationwide. Below are the channels we thrive in:

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Grocery

We have decades of experience with big brands like Publix, Winn-Dixie, BI-LO, Ahold, Harris Teeter, Food Lion, Lidl, Ingles, and more.

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Convenience Stores

Our customized strategies grow from a deep knowledge of the markets and insights into customer behavior, powering sales growth and long-term goals. We work with Circle K, RaceTrack, and GPM, to name a few. Overall, we cover 150 retail chains and work with more than 200 distributors.

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Value

Our long-standing relationships with all key-value retailers enable us to create innovative methods to unlock your product’s full potential in the “dollar stores.” Our Value national sales team offers a more robust focused, seasonal expertise with assets in place at each location.

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Unattended Retail

With over 50 unattended retail sales specialists, we cover over 9,000 operator locations reaching 780,000 snack machines, 830,000 beverage machines, and more than 26,000 micro-markets nationwide.

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Special Markets (Specialty)

We pioneered Special Markets – called non-traditional outlets by some manufacturers - in the 1990s, and today we’re engaged with over 200 retailers across 15 segments. Today, the Special Markets channel is also known as Specialty.

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Which Industries

Can Benefit From BBI’s Services?

Manufacturers can benefit from BBI’s comprehensive omnichannel initiatives and see these results:

01

New Markets

New Markets

Manufacturers can benefit from BBI’s comprehensive omnichannel initiatives.

New Markets

02

P & L Improvement

P&L Improvements

We can provide perspective on negotiating with customers so that you get an improved return on investment.

P & L Improvement

03

Inventory Management

Inventory Management

We can forecast seasonal, extraordinary, and everyday demand, helping to smooth production.

Inventory Management

04

Promotion Management

Promotion Management

We’re experienced in innovative promotion techniques tailored to each sales channel and specific customers.

Promotion Management

05

Planogram Management

Planogram Management

We have a large share of space that affords us a “seat at the table” when planograms are decided.

Planogram Management

Our Complete Range

of Services Have You Covered.

Since we started as family food brokers in 1955, we’ve grown into a national food brokerage company. Our range of services includes:

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Complete Account
Coverage

We have decades of experience with big brands like Publix, Winn-Dixie, Harris Teeter, Food Lion, Lidl, Ingles, and more.

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Telesales

BBI offers a national team delivering outcall, helpdesk/customer service, and account management across a range of sales channels and products.

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Data Analysis and Sales Reporting

Review sales patterns, opportunities, customer & consumer behaviors, and industry trends. BBI invests in multiple data system platforms to provide KPIs for our clients across all business channels.

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Trade show management

We manage industry events and selling shows, ensuring booth presence and scheduling customer meetings.

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Trade management administration

Ongoing analysis of trade spend effectiveness.

Frequently Asked Questions

What are the benefits of working with a food broker/Sales agency?
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A food broker or sales agency expertise can help you access new markets, increase distribution, gain access to new distribution networks, negotiate better deals, and build brand awareness. You can look forward to market insights, customer and consumer feedback, and increased sales.

How is a national sales agency different from other types of food brokers?
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By partnering with BBI, a national sales agency, you gain access to top-notch customer service, sales expertise, and cutting-edge technology. We harness talent from various regions across the country, ensuring a diverse and comprehensive pool of resources, not just from a few markets. BBI subscribes to nationwide data services like Nielsen IQ, Kantar, and sales channel-specific reporting services to help our clients make informed decisions.

How do I get started with BBI?
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It’s quick and easy; simply fill out our contact form. We’ll discuss your needs and goals together before conducting a market analysis and sharing a custom proposal.

You get more than just a food broker with a partner like us. We’re proud to offer:

  • Relationships based on trust, transparency, and mutual benefit.
  • Customized solutions that fit your products and increase sales.

  • Ongoing support and feedback that help your brands prosper. 

BBI brings a team of dedicated experts committed to your success and looks forward to sharing a coverage proposal with you.

BBI Delivers the Results Your Products Deserve. Let’s Get Started.